Sony today introduced what is potentially another groundbreaking mirrorless, interchangeable-lens camera, the 61 MP full-frame Alpha 7R IV. It ain't cheap, but it appears to deliver plenty of bang for those bucks. What follows is their full press release.

Sony has clearly done quite a bit to shake up the camera world with the Alpha, which, as the name implies, strives to be first in photo technology and with consumers and pro photographers alike.

Interested in the Sony Alpha lineup of cameras and lenses? You can read more, including learn about the latest 600mm f/4 and 200-600mm f5.6-6.3 lenses, at the new Sony Alpha website.

Here's the link: https://alphauniverse.com/

Canon USA issued the following press release:

MELVILLE, N.Y., September 15, 2016 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the latest additions to its EOS M series system - the new Canon EOS M5 Interchangeable Lens Digital Camera and compact EF-M 18-150mm f/3.5-6.3 IS STM lens. The EOS M5 camera features a 24.2 Megapixel APS-C sized CMOS sensor, DIGIC 7 Image Processor and the fastest AF speed in the EOS M-series, enabling photographers to capture clear, sharp, high-resolution images and Full HD videos. It is also the first in the EOS camera line to include the low energy Bluetooth® Smart feature that can maintain a constant connection with your compatible smartphone or tablet when you use the Canon camera connect application and both applications are active. The versatile EF-M 18-150mm f/3.5-6.3 IS STM lens is compatible with all Canon EOS M series digital cameras, and is a great option for photographers looking to capture scenic landscapes while traveling to close-up shots from afar.  
 
“The new capabilities found in the Canon EOS M5 Camera and  EF-M 18-150mm f/3.5-6.3 IS STM lens set a new standard for our EOS M series of cameras and lenses, showing that Canon is constantly incorporating performance enhancements desired by our customers,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “When paired together, the new EOS M5 camera and EF-M 18-150mm f/3.5-6.3 IS STM lens  provide image-makers of all levels with powerful tools that enable them to capture a variety of remarkable images and videos.”
 
In addition, advanced photographers will appreciate the improved operability of the EOS M5 camera. It has a built-in electronic viewfinder (EVF) and Canon’s Dual Pixel CMOS AF for capturing stills and shooting video with smooth and precise autofocus. This allows for Touch and Drag AF so users can easily switch the subject of their focus by dragging the AF frame directly on the LCD panel, even while looking through the camera’s EVF. Focus peaking allows users to highlight the area of the image that is in focus from within the EVF or LCD monitor. In addition to its touchscreen operability, the EOS M5 camera also has easily accessible dials that allow you to quickly adjust your settings on-the-go.
 
Key Features of the Canon EOS M5 Camera Include:

• 24.2 Megapixel CMOS (APS-C) sensor, ISO 100–25600.
• Fast and smooth Dual Pixel CMOS AF helps you capture stills and shoot video with quick and precise autofocus.
• High-speed continuous shooting at up to 7.0 fps (up to 9.0 fps with AF Lock) and new DIGIC 7 Image Processor with improved AF tracking performance.
• Full HD 60p helps capture fast-moving subjects and brilliant results in MP4 format.
• Digital IS with 5-axis image stabilization when shooting movies plus increased image stabilization with both lens optical IS and in-camera digital IS when shooting with an IS lens.
• Built-in high-resolution EVF (approx. 2,360,000 dots) with new Touch and Drag AF lets you manually move the AF frame displayed for more precise focusing in different shooting situations.
• Intuitive touch screen 3.2 tilt-type (85° up/180° down) LCD monitor (approx. 1,620,000 dots) enables flexible positioning and clear viewing.
• Easily customize functions while shooting using the Main Dial, Quick Control Dial, Dial Function Button and Exposure Compensation Dial.
• Built-in Wi-Fi® and NFC allows for easy sharing and transferring of images and videos.
• Equipped with Bluetooth® Smart for smooth pairing with a compatible smartphone by powering on both devices for easy photo sharing and remote control possibilities.
• Shorter camera startup time and interval time between each image capture for a more efficient shooting experience.
• Compatible with EF-M lenses as well as the full line of EF and EF-Sviii lenses and Speedlites for expanded creativity.

 
The Canon EOS M5 also features Combination IS with in-camera 5-axis image stabilization, while capturing video, a first in the Canon EOS series. With a compatible lens attachediv, Combination IS leverages optical IS and in-camera digital IS to help create tremendously smooth videos. The DIGIC 7 Image Processor makes the 5-axis IS possible even with lenses that do not contain IS, because the in-camera image stabilization functions independently to help reduce camera shake when shooting videos.
 
Additionally, the EOS M5 camera shoots impressive time-lapse videos. The EOS M5 camera also allows for easy panning by setting the optimal shutter speed after analyzing the camera's panning speed and how fast the subject is moving.
 
The new Canon EF-M 18-150mm f/3.5-6.3 IS STM lens offers a high-zoom ratio, expanding the range of photographic possibilities for EOS M digital cameras.  Its image stabilizer helps with reducing image blur and making image and video shooting easier at longer focal lengths. Along with the enhanced performance, the EF-M 18-150mm f/3.5-6.3 IS STM lens is compact and lightweight, making it a versatile and convenient lens to carry.     
 
Key Features of the Canon EF-M 18-150mm f/3.5-6.3 IS STM Lens Include:

• Canon’s first EF-M high-zoom power lens covering a broad range of shooting scenes with a high-zoom ratio of up to 8.3x (29–240mm equivalent).
• Compact and lightweight design allows for easy portability.
• Optical design helps provide excellent image quality across a broad zoom range comparable to the EF-S 18–135mm f/3.5–5.6 IS USM lens.
• Maximum magnification of 0.31x at focal length 150mm.
• Image Stabilizer effect at up to 4 stops of shake correction helps capture sharp images.

 
Pricing and Availability
The new Canon EOS M5 camera is scheduled to be available through authorized Canon dealers or through the Canon Online store at http://shop.usa.canon.com/ in November 2016, for an estimated retail price of $979.99 for the body only. It will also be sold as part of body-and-lens kits with EF-M 15-45mm/F3.5-6.3 IS STM zoom kit lens (estimated retail price of $1,099.00, scheduled to be available early November 2016), and with the new EF-M 18-150mm f/3.5-6.3 IS STM lens for an (estimated retail price of $1,479.00x, scheduled to be available early December 2016)
 
In addition, the new Canon EF-M 18-150mm f/3.5-6.3 IS STM lens, available in graphite and silver colors, is scheduled to be available in December 2016 for an estimated retail price of $499.99.
 
Additional optional EOS accessories include a Body Jacket (EM-E2) and Neck Strap (EH29-CJ) that come in black or brown.
 
For more information please visit: http://mseriescameras.usa.canon.com.