With the introduction of the new D850 from Nikon to replace the D810, you can expect D810 prices to drop dramatically. So should you take advantage of those discounts? Yes, but you might want to think twice after reading what the new camera brings to the table. Here's Nikon's complete press release...​

The Ultimate Combination of Resolution and Speed
The Nikon D850 is the new benchmark in DSLR image quality, with an unprecedented combination of resolution, dynamic range, ISO and processing power. The 45.7-megapixel CMOS sensor approaches medium format-level resolution and forgoes an optical low pass filter (OLPF) to harness the maximum sharpness of NIKKOR lenses, with fantastic fidelity, tonality and clarity. This is also Nikon’s first DSLR to incorporate a BSI CMOS sensor, which captures light more efficiently, resulting in a wider dynamic range and low-noise image capture. Beyond the immense resolution, the Nikon D850 offers photographers superior performance:
- High-Speed Capture: The D850 is capable of shooting up to 7 fps at full resolution, with full AF/AE or 9 fps at full resolution with the addition of an optional battery grip (MB-D18) and EN-EL18a/b battery (Buffer approximately 51 frames of 14-bit lossless RAW capture / 170 frames of 12-bit lossless).
- Wide ISO Range: The D850 offers a wide ISO range from 64-25,600 (Expandable down to ISO 32, up to 102,400).
- Flagship Focus System: The D850 uses the Nikon D5’s 153-point, Multi-Cam 20K AF system, which features 99 cross type sensors, 15 of which are sensitive to f/8.
- EXPEED 5: Behind every great sensor is a great image-processing engine. EXPEED 5 is Nikon’s most powerful engine yet, allowing for fast data readout and swift image processing, improved low light performance, high speed shooting, full-frame 4K UHD video capture and greater power efficiency for longer battery life.
 
Innovation Built for the Needs of Professional Creators
In addition to its phenomenal performance, the Nikon D850 hosts a range of innovative and thoughtful new features that enhance workflow, and will leave every photographer or content creator wondering how they ever lived without them:
- Tilting LCD Touchscreen: The 3.2-in., high resolution (2359k-dot) LCD monitor offers Nikon’s most extensive touch functionality ever.
- Silent Shooter: The D850 offers the ability to operate with an electronic shutter in Live View. When in this mode, users can shoot in complete silence, which is ideal for weddings, ceremonies and events where the shutter sound is discouraged. The electronic shutter operates at up to 6 fps (AF/AE locked) at full resolution, while an additional mode enables 8.6-megapixel capture in DX image area mode at up to 30 fps.
- Radio Flash Control: Like the D5 and D500, the D850 also supports Radio-controlled Advanced Wireless Lighting with the optional SB-5000 Speedlight and WR-A10 and WR-R10 accessories.
- RAW Processing Power: Users can choose from 3 sizes of RAW files to enhance workflow, including Large (45.4-MP), Medium (25.6-MP) and Small (11.4-MP). Additionally, the D850 lets users batch process RAW files in camera, saving time in post-production.
- Nikon’s Widest and Brightest Optical viewfinder: The 0.75x viewfinder magnification is the highest ever for a Nikon DSLR, and offers a wide and bright view of the frame to easily track and compose subjects.
- Phenomenal Battery Performance: Shoot all day and well into the night with up to 1,840 shots at full resolution or approximately 70 minutes of video on a single charge. Users who opt for the additional control and handling benefits of the optional battery grip can expect up to 5140 shots (CIPA standard).
- Dual Card Slots: The D850 features dual memory card slots -- XQD for high-speed capture and transfer, as well as readily available SD media.
- Illuminated Buttons: Buttons that light up at the turn of a dial increase visibility and allow easy shooting at night or in low-light scenarios.
- Focus Stacking: Ideal for macro, product and landscape photographers, the Focus Shift Photography feature of the D850 is high resolution meets high magnification. This feature lets the user automatically shoot up to 300 shots at adjustable focus step intervals to infinity which can be easily assembled into a focus-stacked image using third party software.
- Negative/Positive Scanning: With the optional ES-2 Film Digitizing Adapter and compatible Micro-NIKKOR lens, the camera enables super high-resolution digitizing of 35mm slides or negatives and converts them in-camera to positives
- Durable Construction: Ready for any field assignment or production environment, the rugged and weather-sealed magnesium alloy body lets users work with confidence in a wide range of tough environments.
- Square shooter: Photographers can choose from five formats, including FX-format, 1.2x, DX, 5:4, or 1:1 square with viewfinder shading for easy composition.
- Built-in Wi-Fi1 & Bluetooth2 Connectivity: Users can seamlessly send images to their compatible smart devices through an always-on Bluetooth Low Energy (BLE) connection or through Wi-Fi. Nikon SnapBridge3 also gives the ability for remote capture and preview.
 
Multimedia Production Ready
Multimedia content creators and filmmakers alike will appreciate a wide range of considerate, industry-leading new features that can help to elevate any production:
- Full-frame 4K UHD at 24/30 fps: The D850’s FX BSI CMOS sensor allows 4K UHD output at a full-frame width at 16:9, to increase lensing options and provide a true field of view.
- Slow Motion: Creators can also capture Full HD 1080p at up to 120 fps (4x or 5x) for dramatic slow-motion video capture.
- Focus Peaking: When shooting Full HD or in Live View for stills, focus peaking can be enabled which highlights in-focus subjects in the frame to ensure sharpness.
- 8K / 4K Time-lapse: Users can create 4K UHD time-lapse videos easily in-camera, or can use the built in intervalometer to capture images for an ultra-high resolution 8K time lapse that can be assembled in post for those who want the ultimate in video quality.
- Zebra stripes: The D850’s highlight display mode uses zebra patterns to quickly spot overblown highlights. What’s more, the zebra patterns come in two varieties, selectable according to the patterns and textures of the subjects.
- HDMI output: Using HDMI, users can record uncompressed, broadcast quality 4:2:2 8-bit 4K UHD footage, directly to an external digital recorder while simultaneously recording to a card.
- Audio Control: The D850 features an onboard stereo microphone, as well as inputs for headphones and microphone. The camera also features a new audio attenuator to regulate sound levels.
 
THE FX-Format advantage
The amazing performance and image quality of the Nikon D850 is best coupled with the wide variety of NIKKOR lenses, heralded for their unmatched image quality, color reproduction and optical characteristics. For maximum fidelity, Nikon’s Gold Ring Series of lenses provide the highest caliber of optical performance needed for such immense resolution applications.
 
Price and Availability
The Nikon D850 will have a suggested retail price (SRP) of $3,299.95*, and will be available in September 2017. The MB-D18 Multi Power Battery Pack will have an SRP of $399.95*, while the ES-2 film digitalizing adapter will have an SRP of $149.95*. For more information on the latest Nikon products, please visit www.nikonusa.com.
 
Exclusive Livestream Event
Want to learn more about the new Nikon D850? Nikon will conduct a livestream discussion for the new camera, which will take place on August 29 at 6:00 p.m. EDT. Please visit nikonusa.com/live to tune in.
 
Nikon 100 Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity”, Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017. For more information about Nikon’s 100th Anniversary, please visit www.nikonusa.com/100th.

Here is Canon's press release...

MELVILLE, N.Y., June 29, 2017 – In celebration of the innovation behind today’s generation of high-quality digital SLR cameras on National Camera Day, Canon U.S.A. Inc., a leader in digital imaging solutions, is excited to announce the new EOS 6D Mark II and EOS Rebel SL2 DSLR cameras designed for advanced-amateur and entry-level  photographers, respectively. The EOS 6D Mark II camera is ideal for budding photographers looking to take their creative DSLR photography skills to the next level by shooting with a Full-frame CMOS sensor DSLR camera to capture beautiful high-quality portraits and striking landscapes, even in low-light situations. The EOS Rebel SL2 is a small, light, and compact camera with high-performance capability that allows users to get creative when capturing their special family moments or travel experiences.
 
“It seems fitting that today, a day set aside to commemorate the invention of a tool that forever changed how we view the world, we introduce two new DSLR cameras to the Canon family,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “In an industry where choices are abundant, providing consumers with the photographic tools that match their developing skill levels as they continue to embrace their passion for photography is a long-standing goal of Canon and stands at the core of our research and development. The new EOS 6D Mark II and EOS Rebel SL2 DSLR cameras are the result of Canon’s dedication to providing a wide range of camera choices for photographers of all skill levels, whether it’s someone taking their first picture or video with a DSLR camera or those looking to make the jump to a Full-Frame sensor camera.”
 
“After just one day in Yellowstone National Park with the EOS 6D Mark II DSLR Camera, it was clear that the camera is greatly improved over its predecessor,” said acclaimed nature photographer and Canon Explorer of Light Adam Jones “ Landscape and nature photographers will be very happy.  The new and improved autofocus is way ahead of the previous generation and performed extremely well, even in very low-light situations.”

EOS 6D Mark II DSLR Camera
Designed with enthusiast photographers in mind, Canon’s popular and versatile EOS 6D DLSR camera historically served as the gateway for enthusiasts to step-up to Full-Frame DSLR cameras. The EOS 6D Mark II DSLR camera features several enhancements over its predecessor model, and its benefits include:
 

• 26.2 Megapixel Full-frame CMOS Sensor
• Optical Viewfinder with a 45-point All Cross-type AF System1
• Dual Pixel CMOS AF with Phase-detection & Full HD 60p
• DIGIC 7 Image Processor, ISO 100-40000
• Vari-angle Touch Screen, 3.0-inch LCD
• Built-in Wi-Fi®2, NFC3, Bluetooth®4 and GPS technology
• High-speed Continuous Shooting at up to 6.5 fps
• Dust- & Water-resistant

EOS Rebel SL2 DSLR Camera
Stepping up from a smartphone or point-and-shoot camera for photography can be intimidating. With the introduction of the new EOS Rebel SL2, a powerful, small, and lightweight DSLR camera, Canon hopes to alleviate some of those concerns for first-time DSLR users.
 
This small yet powerful camera features the world’s fastest AF speed* at 0.03 seconds, allowing for quick focusing on subjects in the frame. When designing the new EOS Rebel SL2 camera, Canon took into consideration feedback from entry-level photographers who expressed interest in learning how to go beyond a camera’s program mode. The result was the creation of a convenient new user interface called Feature Assistant. With the EOS Rebel SL2 camera, users will be able to see on the camera’s Vari-angle Touch Screen how switching modes on the mode dial or tweaking camera settings like aperture and exposure compensation can alter the image they are about to capture, thus guiding photographers on their way to capturing more compelling images, such as ones with a shallow depth-of-field or being able to give moving subjects a frozen or flowing look.
 
The EOS Rebel SL2 DSLR camera features several other enhancements over its predecessor model, the EOS Rebel SL1, including:
 

• 24.2 Megapixel CMOS (APS-C) Sensor

• Dual Pixel CMOS AF
• 3.0-inch Vari-Angle LCD Touch-Screen,
• Built-in Wi-Fi®2, NFC3 and Bluetooth®4 Technology
• Full HD 60p & External Microphone Input
• DIGIC 7 Image Processor, ISO 100-25600
• Optical Viewfinder with a 9-point AF System
• Feature Assistant
• Small and Lightweight Body

Pricing and Availability
The EOS 6D Mark II DSLR camera is scheduled to be available in late July 2017 for an estimated retail price of $1,999.00 for body only, $3,099.00 with the Canon EF 24-105mm f/4L IS USM II lens and $2,599.00 with the Canon EF 24-105mm f/3.5-5.6 STM lens**. In addition the EOS Rebel SL2 is scheduled to be available in late July 2017 for a retail price of $549.99 for body only and $699.99 with the Canon EF-S 18-55m f/4-5.6 IS STM lens**. For more information please visit usa.canon.com.

Here is Canon's press release, in its entirety...

MELVILLE, N.Y., August 25, 2016 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce the EOS 5D Mark IV DSLR camera, the next generation of the popular and versatile 5D series of Canon professional DSLR cameras. Building on this legendary legacy, the EOS 5D Mark IV propels the series forward with a fusion of features and enhancements targeted to please even the most discerning creative eyes.  The camera’s 30.4 megapixel 35mm Full Frame Canon CMOS sensor offers stunning image quality while the DIGIC 6+ Image Processor delivers 4K 30P video and up to and seven frames per second (fps) continuous shooting.  To make video shooting even easier, the camera also features Canon’s propriety Dual Pixel CMOS AF, even when shooting 4K to help ensure sharp focus and subject tracking.
 
In addition, Canon is also introducing two new L-series EF lenses – the Canon EF 16-35mm f/2.8L III USM Ultra-Wide Zoom Lens and EF 24-105mm f/4L IS II USM  Standard Zoom Lens– offering fantastic edge-to-edge sharpness across the imaging plane, as well as improved durability and performance.
 
“Canon’s EOS 5D series of DSLR cameras has a history of being at the forefront of still and video innovation. And today, we add to this family of cameras the EOS 5D Mark IV– the first in our 5D series to offer 4K video and built-in Wi-Fi and NFC connectivity,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “In developing this new DSLR camera, we listened to the requests of current EOS users to create for them a modern, versatile camera designed to help them create and share beautiful still and video imagery.”
 
“Outdoor photographers will really appreciate the new EOS 5D Mark IV, as it offers more resolution, better detail in the shadows, and improved speeds in autofocus and frame rate,” reported acclaimed nature photographer and Canon Explorer of Light George Lepp. “With the fabulous resolution of 4K video and the ability to make beautiful prints from a frame of that video as an added bonus, this camera sets a new mid-range standard for nature photography."

EOS 5D Mark IV DSLR Camera Specifications:
• New 30.4 Megapixel full-frame CMOS sensor for versatile shooting in nearly any light, with ISO range 100–32,000; expandable up to 50–102,400.
• 4K Motion JPEG video (DCI cinema-type 4096 x 2160) at 30p or 24p; in-camera still frame grab* of 4K 8.8-Megapixel images; multiple video options include Full HD up to 60p, and HD up to 120p.
• Superb Dual Pixel CMOS AF for responsive and smooth AF during video or Live View shooting; LCD monitor has full touch-screen interface, including selection of AF area.
• Excellent performance — up to 7.0 fps** continuous shooting speed with high performance DIGIC 6+ Image Processor for improved speed and excellent image quality.
• 61 AF points with expanded vertical coverage with 41 cross-points, and AF possible at all 61 AF points with many lens + extender combinations effective at f/8.
• 150,000-pixel RGB+IR metering sensor helps provide precise exposure metering, helps detect flickering lights and allows for enhanced scene recognition and face detection capabilities.
• Dual Pixel RAW***, in-camera Digital Lens Optimizer during JPEG shooting and Diffraction Correction technologies.
• Built-in Wi-Fi®1 and NFC2 connectivity provide easy sharing to compatible smart devices, select social media sites and the Canon Connect Station CS100 device.
• Built-in GPS3 provides geotag information including auto time syncing with Universal Time Code (UTC) via satellites.
 
“I have owned every camera in the 5D line, so the new EOS 5D Mark IV feels like an old friend in my hands, only better” exclaimed renowned wedding photographer and Canon Explorer of Light Clay Blackmore. “It has everything a professional photographer needs to create outstanding, quality images every time. Between its ability with still images and video capture, it is the complete package and—in my opinion—the best wedding camera on the planet.”
 
“When working with macro beauty photography, I need fast and precise autofocus. With each breath of the subject I need to be able to check the exact placement of focus, whether on the tips of the eyelashes, the pupils or other detail of her face. The EOS 5D Mark IV  gave me exactly the speed and precision required to capture the detail and stunning color that is a signature of my beauty work,” remarked celebrated fashion and beauty photographer and Canon Explorer of Light Lindsay Adler. “I’m always looking for ways to create visuals that help me stand out from the competition. Cinemagraphs, also known as ‘living images,’ allow me to combine still frames and video to create captivating images. Because of the EOS 5D Mark IV’s 4K and slow motion capabilities, I now have the ability to create high quality and visually compelling cinemagraphs without having to invest in an expensive cinema camera!” 
 
The Next Generation of EOS 5D Cameras
In addition to the new Full Frame sensor, the new EOS 5D Mark IV includes a 61-point High-Density Reticular AF II system, similar to the one found in the flagship EOS-1D X Mark II, with all AF points selectable by the user (and up to 41 cross-type points depending on the lens in use). The AF system, improved over previous Canon 5D series models, includes expanded coverage across the frame that supports AF at maximum apertures up to f/8 with all 61 points for high-precision autofocus even when using EF super-telephoto lenses with an EF extender. Standard ISO range for the EOS 5D Mark IV is ISO 100-32,000 and is expandable to 50-102,400.
 
The EOS 5D Mark IV also introduces a new 150,000 pixel RGB+IR metering sensor with enhanced precision and performance compared to its predecessor, improving upon facial recognition and tracking as well as nature and sports scenes with fast-moving action. AF sensitivity in low light is EV-3 and EV-4 when in Live View mode. The EOS Scene Detection System can detect and compensate for flickering light sources that are often used in gymnasiums and swimming pools. When enabled, this anti-flicker system automatically adjusts shutter release timing to help reduce disparities in exposure and color especially during continuous burst shooting.
 
Following the groundbreaking video recording capabilities introduced in the EOS 5D Mark II and EOS 5D Mark III, the EOS 5D Mark IV takes the next leap forward offering DCI 4K video recording.  Adding to the versatility of capturing 4K video, is Canon’s Dual Pixel CMOS AF. This proven autofocus system allows for continuous focus tracking of subjects, and can be customized by the user for optimal performance. Dual Pixel CMOS AF technology not only enhances 4K video recording, but also helps create crisp focus for 4K Frame Grab extraction of 8.8 megapixel still JPEG images, all done in camera.
 
Mobile Connectivity
For the first time in an EOS 5D series DSLR camera, the EOS 5D Mark IV features built-in Wi-Fi®1 and Near-Field Communication (NFC)™ 1 providing for the easy transfer of images and MP4 movies to compatible mobile devices, as well remote shooting when using the Canon Camera Connect App2. The EOS 5D Mark IV also includes a built-in GPS3 receiver with compass for precise geo-tagged information of latitude, longitude, and elevation. This is especially valuable to wildlife photographers and photojournalists who need to track their locations, as well as providing sports and wedding photographers the ability to sync a multiple-camera setup with extreme accuracy and precision. The camera’s built-in GPS can also be used to sync the camera’s time to the atomic clock, an invaluable feature when multiple photographers are covering the same event.

† Based on weekly patent counts issued by United States Patent and Trademark Office.
 
1  Compatible with iOS® versions 7.1/8.4/9.0, AndroidTM smartphone and tablet versions 4.0/4.1/4.2/4.3/4.4/5.0/5.1.  Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.
 
2  Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images. Canon does not obtain, collect or use such images or any information included in such images through this app.
3  In certain countries and regions, the use of GPS may be restricted. Therefore be sure to use GPS in accordance with the laws and regulations of your country or region. Be particularly careful when traveling outside your home country. As a signal is received from GPS satellites, take sufficient measures when using in locations where the use of electronics is regulated.
 
* Saving a still image from a single movie frame does not result in the same image quality as a normal still image.
** Continuous shooting speed may vary depending on the shutter speed, the aperture, the lens being used, the battery charge and various camera settings.
*** When lens diaphragm setting is fully open, adjustment volume and compensation effect are emphasized. Sufficient adjustment volume and compensation effect may not be achieved, depending on lens in use and shooting conditions. Adjustment volume and compensation effect vary depending on camera position (landscape or portrait). Sufficient adjustment volume and compensation effect may not be achieved depending on the shooting conditions.
 
††Availability, prices and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.

Tonight, Nikon Inc. announced the new Nikon D3400, a compact DX-format entry-level DSLR camera that makes it easy to shoot amazing images and share them with the world. Featuring Nikon’s acclaimed Guide Mode and SnapBridge for seamless sharing, the D3400 is the perfect tool for those ready to step up their photography.
 
Nikon D3400

• Compact and lightweight entry-level DX-Format DSLR
• Nikon SnapBridge uses Bluetooth Low Energy (BLE) to create an “always on” connection with a compatible smart device to facilitate quick and easy sharing of images
• Utilizes a 24.2-megapixel CMOS sensor and EXPEED 4 processing engine to help deliver tremendous image quality and fast performance
• Expanded ISO range (100-25,600) helps capture sharp photos, even in low-light
• 11-point AF system and 5 frames per second (fps) shooting help ensure fleeting moments are captured with accuracy and precision
• Guide Mode helps beginner photographers develop photography skills and showcases the best camera settings for any shooting scenario
• Full HD 1080p video with the push of a button
• Available in September 2016 in a variety of kit configurations:
  • With AF-P DX NIKKOR 18-55mm f/3.5-5.6G VR for $649.95 SRP
  • Two Lens Kit with AF-P DX NIKKOR 18-55mm f/3.5-5.6G VR and AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED for $999.95 SRP

 
Alongside the D3400, Nikon Inc. has also introduced four lightweight and versatile zoom lens options that are ideal kit companions to Nikon’s newest DSLR. All four will be available in September 2016.

• AF-P DX NIKKOR 18-55mm f/3.5-5.6G VR ($249.95 SRP)
• AF-P DX NIKKOR 18-55mm f/3.5-5.6G ($199.95 SRP)
• AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED VR ($399.95)
• AF-P DX NIKKOR 70-300mm f/4.5-6.3G ED ($349.95)

The following is excerpted from a Canon press release on the company's flagship DSLR...

The new flagship Canon EOS-1D X Mark II features several firsts for EOS cameras including:

• Newly developed 20.2 megapixel 35mm Full Frame Canon CMOS sensor;
• Continuous shooting speeds of up-to-14 frames per second (fps) with Auto Exposure (AE) and predictive AF for viewfinder shooting and up to 16 fps1 in Live View mode;
• Dual DIGIC 6+ Image Processors that transfer image data at extremely high speed for extended bursts during continuous shooting – up-to-170 consecutive RAW images at 14 fps. When shooting JPEG images you’re only limited by memory card capacity;
• Capable of shooting 4K 60P and Full HD 120P video with Dual Pixel CMOS AF;
• Enhanced wireless functionality (with the optional accessory Wireless File Transmitter WFT-E8) that supports the new high-speed IEEE 802.11ac standard and the  ability to easily transfer photos and videos to compatible smartphones using Canon’s Camera Connect app;
• Digital Lens Optimizer to help correct aberrations in-camera (a feature that previously required post-processing on an external computer);
• Improved 61-point viewfinder AF with expanded coverage and all AF-points selectable and supported to a maximum aperture of f/8;
• Improved AI Servo III+ predictive AF algorithm for better accuracy;
• Continuous red illumination of all AF points within the camera’s Intelligent Viewfinder II.
• Compatibility with both CF and CFast memory cards for optimal performance and versatility.
• As with all EOS-1D series cameras, the EOS-1D X Mark II’s rugged construction and magnesium alloy body is weather resistant. 
  

The estimated retail price for the Canon EOS-1D X Mark II is $5999 (MSRP) for the body or $6299 for the Premium Kit which includes a 64 GB CFast memory card and card reader. The new camera is scheduled to begin shipping to authorized Canon USA dealers in April 2016***. For more information and the full list of product specifications, visit: usa.canon.com/EOS1DXMarkII

This is a Nikon press release, in its entirety. You might learn more by clicking on this link at Nikon Rumors.

MELVILLE, NY (November 17, 2015) – Today, Nikon Corporation announced the development of the next generation of professional FX-format DSLRs, the Nikon D5. Nikon also announced the development of the SB-5000 Speedlight, which will be Nikon’s flagship Speedlight, as well as the development of the new WT-6 Wireless Transmitter.
 
The Nikon D5 will offer professional photographers an even higher level of performance and image quality. When combined with these advanced accessories and the vast lineup of existing NIKKOR lenses, Nikon is offering photographers new levels of imaging expression.
 
Details about these products, including release date and suggested retail price will be announced at a future date and time. For more information about Nikon and the latest Nikon cameras and products, please visit www.nikonusa.com.

This is a Canon press release, reproduced in its entirety:

MELVILLE, N.Y., November 18, 2015 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced that its parent company, Canon Inc., is celebrating the company surpassing a new camera-manufacturing milestone - the production of its 80-millionth film and digital EOS-series interchangeable-lens camera - on November 10, 2015. The 80-millionth camera produced was a Canon EOS 5DS R which holds the world’s highest pixel count in its class.

EOS, which stands for “Electro Optical System,” is also the name of the Greek goddess of the dawn. Introduced in March 1987 as a new generation of AF SLR cameras, EOS cameras were the world’s first to incorporate an electronic mount system enabling complete electronic control not only between the lens and body, but throughout the entire camera system.

Canon manufactures all of the key components found in the EOS series, enabling the Company to produce an even more robust product lineup by selecting the optimal sensor for each model. Drawing on this strength, Canon has helped to pioneer a new age for cameras by launching such innovative products as the compact and lightweight EOS Rebel XS, which succeeded in expanding its user base, and the EOS 5D series, which celebrated its 10-year anniversary this year.

As a result, Canon has successfully maintained the No. 1 share worldwide within the interchangeable-lens digital camera market for the 12-year period from 2003 to 2014. And thanks to customer demand, Canon’s EF interchangeable lenses, launched alongside the EOS SLR camera system, celebrated a new manufacturing milestone in June 2015 with the production of the 110-millionth EF-series interchangeable lenses for EOS cameras, setting a new world record for the most interchangeable lenses produced.
​
Canon Inc. will continue to refine its diverse imaging technologies based on its core optical technologies, striving to produce exceptional and reliable lenses and cameras that cater to the varying needs of photographers – from first-time users to advanced amateurs and professionals – while contributing to expanding the culture of photographic and video imaging.