Sony Electronics Releases Next-generation APS-C Mirrorless Interchangeable Lens Camera α6700 Priced at under $1400 US (under $2000 kitted)
From my perspective, this may be the mirrorless to buy if you haven't yet gone mirrorless. Of course, we have yet to see if the camera's advanced features hold up with third-party (non-OEM) lenses and with the use of lens adapters. Still, the news release left my mouth watering for the potential this camera holds, especially in bird photography.
AF potential is mind-blowing, as the release notes: "The AI processing unit is inherited from the α7R V, enabling high accuracy 'Real-Time Recognition AF (autofocus).' Beyond the α6000 series' human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions."
The Sony press release goes on to say...
"SAN DIEGO, CA. July 12, 2023 - Today, Sony Electronics announces the release of its newest APS-C mirrorless camera, the α6700. This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date.
"Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design.
The camera supports high-resolution 4K video recording at up to 120fps, a wide latitude of 14+ stops for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require color grading, and it delivers stunning representation of human skin tones. For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo.
"With the release of the α6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc."
For detailed product information of the new α6700, please visit:
• α6700 camera only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilce6700-b
• α6700 “L” kit w/PZ1650: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilce6700l-b
• α6700 “M” kit w/18135: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilce6700m-b
Product videos of the new α6700 can be viewed here:
• Launch video - https://youtu.be/ucSX37AC7DY
• Product Feature Video - https://youtu.be/epF0kLYSNkU
• 4K Sample Video - https://youtu.be/O5O3yK8DJCc
Above image Courtesy Sony. All rights reserved.
#sonyalpha #sonya6700 #apscmirrorless
From my perspective, this may be the mirrorless to buy if you haven't yet gone mirrorless. Of course, we have yet to see if the camera's advanced features hold up with third-party (non-OEM) lenses and with the use of lens adapters. Still, the news release left my mouth watering for the potential this camera holds, especially in bird photography.
AF potential is mind-blowing, as the release notes: "The AI processing unit is inherited from the α7R V, enabling high accuracy 'Real-Time Recognition AF (autofocus).' Beyond the α6000 series' human and animal recognition, it now accurately identifies various subjects such as human, animal, bird, insect, car/train, and airplane, catering to diverse creative expressions."
The Sony press release goes on to say...
"SAN DIEGO, CA. July 12, 2023 - Today, Sony Electronics announces the release of its newest APS-C mirrorless camera, the α6700. This new offering combines the cutting-edge still image and video capabilities found in the latest full-frame Alpha™ and Cinema Line series with the compact and lightweight design of the α6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date.
"Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the α6700 achieves exceptional imaging performance while maintaining a compact and lightweight design.
The camera supports high-resolution 4K video recording at up to 120fps, a wide latitude of 14+ stops for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line for refined movie imagery that doesn’t require color grading, and it delivers stunning representation of human skin tones. For videographers and vloggers, Sony simultaneously releases the ECM-M1 shotgun microphone, capable of high-quality sound with eight sound pickup modes including stereo.
"With the release of the α6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators," says Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc."
For detailed product information of the new α6700, please visit:
• α6700 camera only: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilce6700-b
• α6700 “L” kit w/PZ1650: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilce6700l-b
• α6700 “M” kit w/18135: https://electronics.sony.com/imaging/interchangeable-lens-cameras/aps-c/p/ilce6700m-b
Product videos of the new α6700 can be viewed here:
• Launch video - https://youtu.be/ucSX37AC7DY
• Product Feature Video - https://youtu.be/epF0kLYSNkU
• 4K Sample Video - https://youtu.be/O5O3yK8DJCc
Above image Courtesy Sony. All rights reserved.
#sonyalpha #sonya6700 #apscmirrorless
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