"Highly anticipated by professional photographers and imaging enthusiasts alike, the two new cameras offer an unmatched combination of creativity, customizability and portability."
Sony's not alone in this - catering to the masses with features no one would spend this kind of money on just for the bragging rights to be called a pro by virtue of an expensive camera. (Now that I re-read this, it makes no sense to me either.) But hey, it sure beats calling yourself a "photographer" when all you've got to show for it are pictures off a cell phone.
My minor quips aside, these two cameras look to be a serious contender in a field where the DSLR reigns supreme as the tool for professional digital imaging. They might even herald the downfall of the almighty DSLR as we know it, as we constantly follow a narrowing path leading toward smaller and lighter cameras and lenses, leaving medium format to hold the fort for the big guns. I might even be tempted to grab up one of these new Sony cams myself, although I would have been much happier had they also featured a built-in GPS.
The new Sony cams support Wi-Fi and NFC. Huh? If you're not familiar with the tech (I didn't know it had a name till moments ago), NFC stands for Near Field Communications. It's for the touchy-feely types who can't take the time to hit a few keys to transmit pictures but instead prefer to run clear across town so they can tap someone else's device with their own. And still keep it rated "G."
Anyway, here's the official spiel from Sony, from their website:
"The α7R model features a 36.4 effective megapixel 35mm Exmor® CMOS sensor – the highest resolution sensor in the history of Sony’s α line – with no optical low pass filter for added resolving power and increased image detail. The α7 model boasts an impressive 24.3 effective megapixel 35mm Exmor® CMOS sensor and an innovative fast Hybrid AF system.
"Each camera is equipped with advanced imaging features including a powerful new BIONZ® X processor; fast AF capabilities; a clear, bright XGA OLED Tru-finder, full HD 60p video recording, Wi-Fi® and NFC connection, dust-and moisture- resistance and more."
For more, visit the Sony Store.
More Sony news, in their words:
Sony’s Action Cam Selfie Sweepstakes: Post a “selfie” photo or video of a crazy, extreme moment to either Instagram or Twitter using #ActionCamSelfie hashtag, and be entered to win one of 5 Sony Action Cams. Read the Sony blog for more details on contest rules.